Designed for intermediate and advanced learners, this textbook uses the sort of case studies conducted at business schools as material for building Japanese language skills. 

 

Overview

The case studies presented are written in Japanese and examine product development, business strategies, corporate visions, and other aspects of five Japanese and US global companies, such as Coca-Cola and Nintendo. Learners read, think about, and discuss these case studies as a form of content-based instruction for comprehensively improving their Japanese fluency.

Structure of each unit
Stage 1: Preparation
Stage 2: Reading (with a vocabulary list and grammar explanations)
Stage 3: Drills (Vocabulary Drills / Grammar Drills / Expression Drills)
Stage 4: Tasks (Jigsaw tasks, discussions, dicision-making tasks, project-based tasks, etc.)


Contents

Unit 1:　日本コカ･コーラ 「日本でのローカライゼーション」(Coca-Cola Japan)

Unit 2:　任天堂「ゲーム産業への挑戦」(Nintendo)

Unit 3:　コーチ「アクセシブル・ラグジュアリー・ブランドとしての成功」(Coach)

Unit 4:　ウォルマート「基本戦略と日本進出」(Walmart)

Unit 5:　トヨタ「その理念とグローバル展開」(Toyota)